There’s a saying that people buy based on how something makes them feel, and Polo Ralph Lauren is the epitome of this.
Known for its luxurious clothes, the Ralph Lauren brand has stood the test of time, continuing to dominate the luxury fashion industry generation after generation.
Here, you’ll discover how the brand has grown throughout its history, from creating its first polo shirt to its later partnership with other companies.
Who is Ralph Lauren, anyway?
Ralph Lauren is an oldAmerican luxury fashion designer born on 1939, in the Bronx, New York City.
Ralph’s surname wasn’t always Lauren, though. It was originally Lifshitz, which he and his brother George changed after growing tired of being harassed at school.
Speaking of school, he graduated from DeWitt Clinton High School in 1957 and studied business for two years at Baruch College before dropping out.
Lauren got his first job working in the clothing industry as a sales assistant for Brooks Brothers before moving on to work for Rivetz, a necktie company.
His life changed after he worked for Beau Brummell, a tie manufacturer, where he was given the opportunity to create his own neckwear line.
Lauren was even allowed to choose a name for his new brand, opting for “Polo” after his love for the sport.
Then, in 1968, he finally released his first clothing line for men, which included flannel suits and dress shirts.
Developing the Polo Ralph Lauren Brand.
In 1970, Ralph Lauren opened his first shop, a boutique in Bloomingdales, Manhattan’s bourgeois department store.
A year later, he opened his first standalone store, where he started designing clothes for women, too. It was here that he began using the iconic logo, featuring a polo player riding a
After that, the brand finally released its first collection of polo shirts in 1972, one of its most iconic products.
While Ralph Lauren didn’t invent the polo shirt style, he did give it its name; up until this point, they were typically called tennis or golf shirts.
The Polo Ralph Lauren brand gained more recognition in 1974 when he created the costumes for the male cast of The Great Gatsby.
1978, Ralph released Lauren, his first fragrance for women. Polo, a cologone for men, also came out later in the month.
How Polo Ralph Lauren dominated the fashion industry.
The brand began its global expansion in 1981 when it opened its very first international store in London.
Around this time, the US Polo Association (USPA) decided to branch out from being a sporting organization to also making clothes and fragrances.
In their heads, they were right in using logos and words relating to the game of polo to name their products. Ralph Lauren disagreed and sued them for trademark infringement.
The USPA lost and was prohibited from selling products containing a logo depicting the sport and even the word “polo” itself.
Anyhow, fast forward to 1991; this turned out to be a memorable year for the brand. Aside from the brand’s polo shirt, another iconic product was created: The preppy bear.
This Polo Ralph Lauren-fashioned teddy bear all started because of a gift given to Ralph Lauren, who saw an opportunity to offer the stuffed toy to customers for a limited time.
Later on, Richard Tahsin (one of the brand’s designers) brought the preppy bear back. But this time, as a design for their clothing – and as the saying goes, the rest was history!
With all the great things happening to the brand, the company finally decided to go public in 1997.
